Under the title “Rueda is not a wine, it is an emotion”, the Denomination of Origin Rueda has started a collaboration with Mario Monforte, one of the most elegant influencers in the field of fashion and lifestyle, to reinforce the young image of the wines of Rueda.
Mario Monforte, through a very careful aesthetic in his photographs and audiovisual productions, will project his vision of the Wine of the Denomination of Origin Rueda as a fashionable drink to share experiences and sensations, strengthening the personality of a young spirit brand and giving know the wines of this denomination of Origin, leader in Spain in selling quality white wine, as the most current and fresh option to share on any occasion.
A work that is the result of several days living an experience between vineyards and wineries of the D.O. Rueda, during which Monforte has linked several of its fashion looks with Rueda wines, and with situations of enjoyment in which having a glass of wine goes beyond drinking, because “Rueda is not a wine, it is an emotion “.
The experience, passed through the filter of the lifestyle of Mario Monforte, will now be transferred to its more than 300,000 fans on facebook, twitter, youtube and instagram through a video, images and his blog.